Media Release
Jul 28, 2025
ISU Steadfast Announces Leadership Transition: Doug Penley Named President, Steve Pearson Assumes President Emeritus Role
Author: ISU Steadfast
San Francisco, CA – July 28, 2025 – ISU Steadfast is pleased to announce a leadership transition that reflects the organization’s continued commitment to growth, innovation, and the strength of its partnerships. Effective July 1, 2025, Doug Penley has been promoted to President of ISU Steadfast. Concurrently, Steve Pearson has transitioned to the role of President Emeritus, continuing to contribute to the organization on a part-time basis.
Doug Penley brings over 25 years of experience in the insurance industry, with a career spanning both carrier and agency leadership roles. Prior to his promotion, Doug served as Executive Vice President of Strategic Insurance Partnerships at ISU Steadfast, where he led initiatives in carrier relations, playing a pivotal role in strengthening relationships with key carriers and wholesalers as well as optimizing insurance solutions for members. His background includes roles as an agency owner, a leader in risk placement and carrier relations for a top 75 U.S. insurance agency, and various leadership positions at a national carrier in sales, distribution, and claims.
“The role of President at ISU Steadfast is an exciting next step in my career,” said Penley. “During my time with the organization, I’ve had the privilege of working alongside great teammates, a top-tier network of independent agent members, and trusted carrier and wholesale partners. I’m honored, and excited, to help lead this organization into the future.”
“This leadership transition is part of our long-term strategy to strengthen ISU Steadfast’s position as the premier agency network in the U.S.,” said Dan McCarthy, CEO of ISU Steadfast. “Doug has earned the trust of our team, our members, and our carrier partners. His depth of experience, combined with a collaborative leadership style, makes him the right person to lead ISU Steadfast into its next chapter. I am equally grateful to Steve for his enduring contributions and look forward to his continued guidance.”
Steve Pearson, who has served ISU Steadfast with distinction, will continue to provide guidance and support in his new capacity as President Emeritus. As of July 1, Steve has transitioned to part-time.
ISU Steadfast extends its deepest gratitude to Steve for his leadership and dedication, and looks forward to continued success under Doug’s leadership.
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