ISU Steadfast Independent Insurance Agency Network

Independence.
Strength.
Unity.

The ISU Steadfast network difference

What sets ISU Steadfast apart from other insurance networks, aggregators, consolidators and clusters is our passionate commitment to help independent agents stay independent, leverage the strength of a network and be part of a community focused on growing and succeeding together.

We choose quality members over quantity. Most of our members are established businesses in their own right who recognize the value of collective strength and scale as well as the value of the additional services and solutions our network provides.

ISU Steadfast is not owned by private equity. We are owned by a global insurance organization focused on operating insurance broker and agency networks for the benefit of its members over the long-term.

Independence

Independence

We provide solutions that help independent insurance agencies be successful and retain their independence. 

ISU Steadfast is committed to providing independent agencies access to products and solutions that allow them to successfully compete and grow, along with equity solutions that allow them to perpetuate their agencies and stay independent. 

Our relationship with members is built on mutual respect and understanding. Member agencies retain control over their client relationships, insurance policies, existing carrier appointments and contacts. None of our services or solutions are mandatory and there are no exit penalties or non-competes.   

We do not redirect an agency’s commission statement to ISU Steadfast or take a percentage from direct appointments. We let our members operate their businesses, their way.  

What drives us is our ability to deliver on our value proposition and provide members with services and solutions that consistently meet their needs and exceed their expectations.  

Strength

Strength

Our strength and scale come from working together. 

Our strength comes from the scale we’ve built and effectively working as a group to drive success. ISU Steadfast has been in business for 45 years and this experience has given us an unmatched understanding of the independent insurance agency market and the opportunities and challenges faced. We know that together we are stronger, and we’ve learned to leverage this strength and scale in a way that gives our members a competitive edge in a dynamic marketplace.

Unity

Unity

We are a community unified in the desire to grow and succeed. 

We offer more than just carrier access and enhanced profits. One of the most highly valued aspects of our network is the community we have created and the networking opportunities that come from meaningful relationships. Our members are like-minded business owners and insurance professionals who share a desire to connect as well as exchange knowledge and experiences that facilitate agency growth and success.  

We understand and prioritize peer-to-peer collaboration, learning and development and networking within our insurance community. We pride ourselves on providing our members with numerous opportunities each year to connect and discuss important topics and issues with fellow members, industry experts and our insurance partners.  

Join ISU Steadfast

What our members say

Our recent success is due, in large part, to our ISU membership and greater carrier access through its marketplace.  Immediately we have been able to secure better terms and pricing for our clients, place business we would not have been able to without membership and made it possible to win new clients.   

Thanks again for the great opportunity to join the ISU community.  It has spurred us on to new levels of growth that would not have been achieved otherwise and we look forward to our years of partnership ahead! 

Joe Emerich,

Founding Partner, Xartis Group

At our agency, it is about serving our clients and taking care of them. When we see a deposit of commission, we know we are saving customers more than making revenue and we value that ISU allow us to do that.  

With ISU we have the markets and access that allows us to serve our clients in other states, and that’s a game changer. 

James R. MacRae,

Agency President, James R. MacRae Agency

As a newer, boutique agency focused on the middle market, most aggregators couldn’t get their heads around what we’re building. ISU’s professionalism, longevity, and scale set them apart from other networks that were either commission clubs for large agencies or raw appointment access for small agencies. It was clear that the team have built something different and know that ISU are the best fit as we continue our growth, independently, over the next century. 

Richard Stein Jr,

President, Wellhouse Company

Latest news
Top 5 Technology Challenges for Independent Insurance Agents & How To Face Them

Independent insurance agencies are facing mounting pressure from technology-related challenges that impact efficiency, profitability, and growth. By addressing five key tech hurdles, ISU Steadfast empowers agencies to turn obstacles into opportunities and thrive in a competitive marketplace.

Member Case Study: Armac’s Ryan McEachron on 21 Years as Part of ISU Steadfast

Armac Insurance Agency, a third-generation family business, credits its 21-year partnership with ISU Steadfast for helping it grow and remain competitive in California’s challenging insurance market. 

ISU Steadfast Acclaimed in the 2025 IBA 5-Star Networks and Alliances

ISU Steadfast has been honored as a 2025 IBA 5-Star Network & Alliance by Insurance Business America. This recognition underscores the trust and success shared between ISU Steadfast and its agency partners across the nation.